After eight years of working together in the Los Angeles denim industry, Lindsey Schoen (fit model) and Michelle Yu (denim designer), felt it was the right time to come out with an independent denim label. The goal was to create a truly premium product that was both versatile, luxurious yet always chic. The capsule collection was made to appeal to the fast paced, worldly, and modern women who appreciates and demands quality in all aspects of her life. By staying independent, they have ensured the authenticity, creativity, and quality is never sacrificed. "The most courageous act is still to think for yourself. Aloud"