New York Picture Company was founded by three Boston College graduates, Matt Cullinan, James Fagan, and Zach Bubolo in May 2012. After graduation they parted ways and paid their dues in the entertainment industry. They reconnected to produce work that would fulfill their penchant for offbeat humor, while also creating a profitable new venture. NYPC began with Matt, Jim, and Zach handling all aspects of writing, filming, editing, and acting. While they continue to write, direct, act, and edit most of the work themselves, they have also built a team of accomplished young media professionals who bring more expertise and experience. In addition to original comedic work, NYPC focuses on branded content. They have been commissioned by Anheuser-Busch®, DAILIES®, and Prevacid® to create commercials for spec and sold a commercial to Frito-Lay® as part of their campaign to relaunch LAYS® Wavy. They have created prize winning commercials and branded short films by staying true to the goals of the brand and their own quirky voice. After launching NYPCSS they plan to continue to create original pilots through NYPC: Pilot Program and deliver branded web series for clients.