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June 04, 2018
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What do Tic Tac Toe, Paul Revere and Fireworks all have in common? Well, seemingly nothing. But, they all played a key role in the 10 times that Dos Equis made history a little more interesante.

History is written by the winners, but sometimes the winners are so busy winning they miss some important details.

Never fear, though, because our friends at Dos Equis have a razor-sharp memory. Together, we will walk you through ten moments in history when Dos Equis helped make things a little more…interesante.


In 1895 Ralph Dangus liked to mess around with photography - to be honest, he loved the big pop of the flash bulb more than the pictures themselves. It was so shiny!

After a long day of exhausting several flash bulbs taking photos of people who did not yet know they should smile in pictures, Dangus was reviewing some recently developed work when he dropped his Dos Equis on a pile of photos, which stuck to the bottle. When Dangus picked up the bottle, he noticed that as he turned it, the photos seemed to suggest a moving image…like the pictures were alive!

And that is the story of the first motion picture, “Woman in Petticoat Stares Into Camera Without Expression.”


The 70s brought some new challenges to the American people - energy crises, droughts, wood paneled basements - but these challenges forced us to get creative, like Ricky Hamilton of Beaver Falls, PA.

It was the summer of 1976 and residents were told that water should only be used for emergency baths. Frustrated, hot, and looking to have some fun, Ricky sat on top of the slide in the community park, sipping on a Dos Equis. The sweat from Ricky’s hand caused the bottle to slip and roll down the slide, covering it in beer. Ricky, never one to let a good Dos Equis go to waste, slid down after it. He noticed that the cerveza caused him to slide further and faster than he’d ever done before.

A few cases of Dos Equis, a couple slides, and some trash bags later, Ricky had created the first water park for him and his friends.

As a thank you, the community built an eternal waterfall in his honor in the town square. It still pours a constant flow of Dos Equis to this day.


Everyone loves a good game, but sometimes a game needs the right rules to make it great. That was the case with Tac Toe, an old game you might have heard of in it’s current form.

Before Augustus Belaquus came along, Tac Toe was a game where two people raced to see who could make the most O’s in a nine square grid. Belaquus was an early street artist whose tag was Duo Ex, inspired by his favorite drink Dos Equis. He boldly defied logic at the time by creating graffiti around Rome of Tac Toe with Xs added to Os. He tried hard to get people to call it “Belaquus Tac Toe” but the Roman government named it “Tic Tac Toe” because all the graffiti ticked them off.


Before the Internet became the thing it is today - a massive database of images of pets - it was several different networks. The first of these networks to successfully transmit a message was ARPANET. In 1969, a UCLA student sent a message to the Stanford Research Institute over ARPANET. The message?

“Can you get me a Dos Equis?”


Computers are one of the greatest inventions of the 20th century. While most of their creation is well-documented, lost in the story is the contribution of a modest man named Earl Danvers.

Earl, enjoying a cold Dos Equis on his porch one evening in Los Altos, CA, heard two nerds in the garage next door arguing over what color the font should be in their command line interface. He found his neighbor Steve and Steve’s friend Steve working on a computer.

“You two tryin’ ta make another of them TVs that don’t play TV,” he asked. The Steves rolled their eyes.

Looking down at his bottle of Dos Equis, Earl was inspired and asked “How about you nerds make the font green like this Dos Equis bottle?” The Steves held the bottle to the light, and nodded approvingly.

Steve has since passed on, but it’s rumored that he still carried a shard of that bottle in the rolls of his turtleneck until the day he died.


In 1776 the United States had had enough of colonial rule. The taxes, the rules, the bad food - it had all gone too far. In secret, the founding fathers drafted the Declaration of Independence from England, which would lead to the showdown known as the Revolutionary War. The night the British arrived, Paul Revere, a silversmith from Boston, rode through the night to warn the town that the British were coming. His signal to know from whence they were coming - land or sea - has been mistranslated over the years.

But Revere’s diaries reveal the original plan for the lighthouse that night:

“One lantern if by land, Dos Equis if by sea.”

Needless to say, Revere saw a Dos Equis in that window and the rest, as they say, is American History.


In the 1940’s Peter Clemons was doing his best to invent what we now know as the microwave, but was having trouble with the design. He was convinced the public wouldn’t be interested in this contraption, unless it was sleek, sophisticated and elegant. But in the 1940’s sleek, sophisticated and elegant meant bamboo furniture, plaid wall paper….and linoleum. Yikes.

As those trends of the time weren’t exactly the best materials to work with, Clemons was at a standstill. Drinking a Dos Equis, a burst of inspiration struck:

“Not only is this bottle is sturdy, but I can see the product I’m consuming! THAT is what I need to make: a machine that’s durable and transparent! By jove, I think I’ve got it!”

So thanks Dos Equis, for not giving us plaid, bamboo or linoleum-made microwaves. Because honestly….that would be weird.


In the 1700s, before years had “20” in front of them, Ivan Ivanoff was a struggling writer in Russia. He toiled for years, searching for inspiration to write The Great American Novel before an American could get to it, aka the Original Cold War. While no inspiration for the Great American Novel came along, what did come along was…interesante.

Frustrated, he went to a local pub to forget his troubles, thinking about his future over a cold Dos Equis. As he gazed into the distance, a man approached him, impressed by his taste in beer. Over a pair of Dos Equis, the man explained that he was an editor in search of a good book that could soothe his troubled mind the way a cold refreshing tasting Dos Equis refreshed his appetite for beer. Ivanoff reached into his bag and showed the editor his current manuscript. The editor, elated, signed Ivanoff to a book deal on the spot.

Thus was born Ivan Ivanoff’s best selling book, “Chicken Soup for the Sad Russian Writer’s Soul.”


People always mistake the origin of motivational literature. The genre’s true roots go back to a tale that was much shorter and actually made sense.

Rob Cobb was a demotivational speaker who couldn’t land a client in 1910 - it turns out most people don’t want to be talked out of doing stuff, or told they’re dreams are unrealistic. Cobb needed a change in his life. He was well liked by family and friends and it was no secret why…or was it?

One night while drinking a Dos Equis, Cobb wrote an essay that he plastered all over Philadelphia, PA called “How To Get People To Like You.” The essay was two words long: “Do good.” Within eight weeks all of Philadelphia was friends with each other and were calling themselves “The City of Brotherly Love.”


Fireworks originated as a way to scare away evil spirits, but did you know they also invite good spirits?

Legend has it in the 9th century, Chinese families would set off fireworks right before bed to ward off ghosts. If they were successful, Equus The Drinking Horse, a character from Chinese mythology, would come in the night and leave a carafe of Dos Equis for the family. If they were unsuccessful, the family would have to watch a Chinese ghost drink all their Dos Equis. To this day China still refers to Dos Equis as “Yānhuā zài guàntóu li,” which means “Fireworks In A Can.”

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